When it comes to holiday marketing, it is always a great opportunity for businesses to drive more revenue. During the holiday season, people are used to researching holiday purchases, planning their itinerary, and choosing the best deals and offers.
In China, besides universal holidays like Easter and Christmas, China has its own holidays and festivals such as Spring Festival and the double 11 shopping festival. These Chinese holidays are incredibly lucrative for brands and making full use of them can increase brand awareness and sales of your products and services in China.
If you plan to launch promotional campaigns before any Chinese holiday, please learn something about these holidays to choose some of them relevant to your business and integrate them into your marketing strategy.
1. Chinese New Year
Brief Introduction
Chinese New Year is the biggest holiday celebrated among Chinese people. It is a time when families and friends get together to say goodbye to the old and welcome the new.
Marketing Tips
This is one of the few holidays of the year when the Chinese would like to spend a lot of money. Therefore, special discounts and coupons are very effective during the Chinese new year.
Baidu Ads Products
Use Baidu Brand Zone to create a shop window format to highlight your discounts or add a pop-up to encourage users to claim vouchers.
2. Qingming Festival
Brief Introduction
The Qingming Festival is an important traditional holiday for most Chinese people to go and sweep tombs and commemorate their ancestors.
Marketing Tips
Because there are 3 days off during Qingming, people tend to take a short trips. Therefore, promotions involving travel-related campaigns are really popular during this period of time.
Baidu Ads Products
For travel brands, use Baidu Aladdin to stand out from other search results and reach potential users with Baidu Map advertising.
Baidu Map Ads
Baidu Aladdin
3. Labor Day
Brief Introduction
Labour Day in China, or International Worker's Day, is a public holiday that celebrates workers' contributions to the country.
Marketing Tips
There are 5 days off in China during Labor Day, which means there will be a rapid increase in consumption which benefits all sectors including retail stores. This is the best chance to boost retail foot traffic and increase sales.
Baidu Ads Products
With Baidu LBS Search Ads, users who search for your brand can find the store nearest to them. This ad can show the distance between users and your store and the name of the nearest store to users.
4. Qixi Festival
Brief Introduction
The Qixi Festival, also known as the Chinese Valentine's Day, is based on a romantic legend about a weaver girl and an ox herd. It falls on the 7th day of the 7th Chinese lunar month.
Marketing Tips
Over the years, Qixi has grown to become an important giftings festival in China. Many brands especially luxury brands expect to double up their sales by the release of limited-edition products or special discounts on Qixi.
Baidu Ads Products
For luxury brands, the key to running a successful campaign on Qixi is to target precisely your audience. With Baidu audience packs, show products to users who are most likely to buy.
5. Mid-Autumn Festival
Brief Introduction
The Mid-Autumn Festival is the second most important festival in China after the Chinese New Year. Chinese people celebrate it by gathering for dinners, worshiping the moon, lighting paper lanterns, eating mooncakes, etc.
Marketing Tips
Moon, mooncake, and rabbit should be important elements in your advertising copy. This is a rare chance for international businesses to show they care about the Chinese culture.
Baidu Ads Products
Use Baidu Jimuyu to create a lucky draw or game about Mid-Autumn Festival on the landing page to engage with users.
6. 11.11/12.12 Shopping Festival
Brief Introduction
They are not Chinese traditional festivals but the two biggest shopping festivals in China even around the world now. They can be regarded as Black Friday in the United States.
Marketing Tips
11.11 and 12.12 are good times to launch new products but it’s also a great opportunity to sell out-of-season stock. Make full use of tools like special deals, pre-purchases, or discounts on third-party e-commerce platforms to boost your sales.
Baidu Ads Products
Reaching as many users as possible is one of the keys to success at these two biggest shopping festivals in China. Use Baidu Baijiahao as your content marketing tool to reach people out of e-commerce platforms and promote your products to them with the Baidu e-commerce solution.
In a word, it is important to adapt marketing campaign strategies according to specific holidays.
Contact us to learn more about Chinese holiday marketing solutions by Baidu.
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