Baidu Ads offers multiple ways to promote your business in the Chinese market.
Start with search
Help drive sales, leads, or site traffic by reaching 1 billion Chinese users actively searching on Baidu for the products or services you offer.
Engage the eye
Build awareness and drive consideration with visually engaging ads that connect with your Chinese audience while they browse feeds or use mobile apps.
Bring your brand to life on the app screen
Boost brand awareness and reach potential Chinese customers while they’re using their favorite Chinese apps.
Connect with Chinese Users Anytime, Anywhere on Baidu
Advertise on Baidu, China’s largest search engine, to reach every Chinese customer inspired by other platforms like Douyin, Xiaohongshu, and WeChat as they start their search.
60B+
Baidu handles over 60 billion daily searches, offering vast opportunities for your business to grow in China.
1B+
Baidu, China’s largest search engine, is used by over 1 billion people for their searches, making it a powerful platform to reach a vast audience in China.
700M+
The Baidu App, central to the Baidu ecosystem, has over 700 million monthly active users and is one of the most popular apps among Chinese users.
100+
Baidu Ads powers business growth across 100+ industries, simplifying marketing in the Chinese market.
Baidu Ads offers multiple ways to reach your audience in China.
Search
Display
Shopping
Effortless Ads, Smarter Campaigns, Better Results with Baidu AI Marketing - DeepSeek Integrated!
Generate SImplied Chinese ad creatives with just clicks
Leverage Baidu QingDuo to quickly generate hundreds of high-quality Simplified Chinese ad copies, tailored to meet the diverse marketing goals across various industries, combining creativity and customization.
Build campaigns and target audiences effortlessly through AI conversations
No more complicated ad setups. Baidu QingGe, the world’s first AI Native marketing platform, allows you to build ad campaigns, target audiences, and set bidding strategies through a ChatGPT-like conversation.
Generate leads and sales 24/7 with Baidu AI Agent, no delays!
Baidu AI Agent is an intelligent chatbot powered by ChatGPT-like capabilities. It engages potential users, recommends products, guides actions, identifies genuine intent, and generates leads 24/7—all without human intervention.
Baidu Authorized Agency & Official Partner
Choose us - Baidu’s authorized agency and Baidu Ads official partner—backed by an in-house marketing team and Baidu’s official support.
Bilingual Marketing Experts
Our certified bilingual marketing specialists, with Baidu’s Advanced Marketing Certificates, help you measure results and make the most of your ad spend.
Full Budget Control
Pay-per-click (PPC) model: No clicks, no fees. Ad account funds are instantly credited with no extra charges.
Free Baidu Ads Account
For a limited time, new overseas businesses can enjoy FREE Baidu Ads account setup.
Baidu Ads Account Management
Set up and manage your Baidu Ads account to maximize your China digital marketing efforts with efficient campaign control.
Campaign Strategy & Optimization
Craft targeted Baidu SEM strategies, optimize campaigns, and improve ROI for your China SEM campaigns.
Marketing Planning & Execution
Develop and execute a comprehensive marketing plan, leveraging Baidu Ads to reach your Chinese audience effectively.
Search Engine Marketing (SEM)
Enhance visibility on Baidu and drive traffic through expert China SEM strategies, tailored for your business.
Baidu Content Marketing
Leverage Baidu’s Baijiahao Business platform to publish content for increased visibility in search results and feeds.
Baidu Influencer Marketing
Utilize Baidu’s Duxingxuan platform to quickly connect with Chinese influencers, helping overseas businesses find the right partners and collaborate effortlessly.
Proven Success
Michelle
CEO
”Baidu Ads has allowed us to effectively target the right Chinese consumers, reaching them when they search for products like ours. It’s been instrumental in increasing our brand visibility and sales in China.“
David
Head of Marketing
“With Baidu Ads’ AI-driven platform, managing campaigns in China has become effortless. The ad creative generation has saved us time and helped us achieve strong results without constant manual adjustments.”
Maria
Branding Director
”Baidu Ads’ pay-per-click model has made advertising in China affordable and efficient. We’ve seen significant lead generation and sales growth, all while staying within our marketing budget.“
